With social distancing in effect and travel cut down, more and more people are turning online to find what they need. That includes manufacturing customers. If you have a website, you may not have had many visitors to it before, but that has likely changed. Your shop’s website can be a way to convince people…
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Having great customer relationships is always important. Change is constant, so it’s important for your customers to know that they can count on your shop. The two steps to making strong customer relationships are communicating and building trust. Communicate Changes At the beginning of the pandemic, you probably received many emails about what various companies…
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So, you’ve decided to put your shop on social media. Now, you have to decide which network to use and if you want to use more than one. With any network, you’ll want to commit to an update schedule that you can handle. For example, at first, it may seem like a good idea to…
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These days there are more options than ever for customers of manufacturers. In order to bring in new customers, you have to make your shop stand out. Of course, you can improve your percentage of jobs delivered on time and lower your percentage of rework, but customers are looking for something a little more personal….
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Google isn’t just a way to answer your questions. It can also be a marketing tool for your job shop. Because Google is such a popular search engine and advertiser, it’s a great idea to take advantage of its tools. Using Google effectively makes it easier for customers to find your shop, and some of…
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